There was once a simpler time in the fast paced world of Air Jordan sneakers. Lets call that time the 1980s. Back then there weren't weekly sneaker releases, people camping out in front of stores, internet reselling... there wasn't even an internet. And Michael Jordan was not yet a mogul in charge of a basketball empire, he was simply a player who had his own signature Nike model that carried Nike branding. Ah, to live in that bygone era once more, to buy a brand new pair of Air Jordan's emblazoned with the words "Nike Air" would be sweet. Well get ready, because Jordan Brand is taking us back in time with this Saturday's release of the Air Jordan 4 OG `89 that features "Nike Air" branding! Rejoice!
Last year Jordan Brand launched the Retro Remaster initiative in response to customer feedback regarding the existing Retro line. The retooled Retros featured higher quality materials, enhanced color options, better cushioning and shape, and a commitment to stay truer to each shoe's original character. The results were the best crop of Retro Jordans ever released. Now the brand has taken the remastering process to the next level by reintroducing the Nike Air logo to some of the most beloved silhouettes. Following hot on the (quite literal) heels of last December's Air Jordan 6 "Maroon" comes the Air Jordan 4 OG `89 "Cement" branded with Nike Air on the heel, just like the original had when it debuted 27 years ago.
The Air Jordan 4 OG `89 "Cement" is back in remastered form with quality construction and attention to detail not seen since their original debut. The iconic mid top upper is rendered in a gleaming white premium leather which is offset by black highlights on the lacing system and sole. The speckled tech grey "cement" color that gives the shoe it's nickname can be found on the lace wings, heel and mudguard. A fire red Jumpman appears on the tongue tag, an Air-Sole heel unit is visible in the white midsole, and to top it off, the classic black "Nike Air" branding graces the heel once more. These will only be available in-store, and will sell out in seconds. If you miss out on your pair this weekend, feel free to comfort yourself with these pics of MJ rocking the original "Cement" in all his `80s glory.